The amount of agencies providing help to brands with influencer marketing has grown over the past few years. In addition, finding influencers, screening them in briefing them, creating agreements with them, paying them and then ensuring they do their assignments can be a ton of work. So it's not surprising that brands want to outsource this work to professionals.

Then, you must determine which one to choose from the many generalist and specialty agencies that claim to assist. Here are eight factors that can help you separate the pros from the novices and make the search easier in finding the ideal influencer agency. The most efficient platform for influencer marketing is joe sinkwitz intellifluence.

Sinkwitz Experience

Influencer marketing is nearly 15 years old now So, many agencies have plenty of experience. Asking for case studies for your field and your goals (i.e. website traffic, in-store sales, etc.) This is a great way to start building relationships with others.

Criteria for Influencer Selection Criteria

When I was younger when we were in the past, finding an influencer generally involved finding someone who created content related to your industry and also who seemed to be a good fit for the branding sinkwitz intellifluence. Nowadays, we are able to analyze the makeup of the influencer's fan base to ensure their audience overlaps with that of the brand's target audience. We can look at their saturation rate -- which is the proportion of content they create that's sponsored -- to make sure that it's not excessively high. We can determine whether they've mentioned rivals in recent posts. We can see whether their language is safe for brands or not.

With all the advanced filtering systems that are in use, using "brand fit" just isn't acceptable.

Content Evaluation Criteria

Over the past few years the influencers we have worked with have created tens of thousands of pieces of branded content. We observed that each piece of content is different. It's not surprising that certain content performs better than others, just like content created by companies or their creative agencies.

Given the performance variability What is the process used by the agency to evaluate each piece of content after it has been released to determine performance?

Content is scored according to its organic performance in terms of comments, likes or shares However, it's equally important to scrutinize the comments and detect signs of fake, off-topic or purchased comments.

Targeting Strategy

A company that's only providing the ability to identify the right influencers, manage them and provide briefs for a brand isn't adding much value to the modern marketing mix.

Organic content from influencers reaches only a small portion of the influencer's followers (usually approximately 9% according to our experience, but it varies depending on which social media platforms are used).

What strategy does the agency employ to ensure that the content is reaching the correct target audience? The high-performing content scored in Step No. 3. This content is able to be further enhanced through the use of a paid strategy to get the attention of the correct people.

Measurement Strategy

This subject merits an entire article on measuring influencer marketing. One of the most important questions to ask influencer agencies is how they calculate impressions of the content. Do they count one impression for each follower that an influencer has? If so, given the roughly organic reach of 9, they are using a method that overstates reach by more than 10 times. Can they report only on the true content?

In addition, engagement rates and reach aren't directly related to sales so the measurement of engagements or impressions isn't enough. What other business metrics can an agency use to measure other than vanity metrics? There are many advanced measurement methods available right today. It is recommended to choose one of the many organizations that provide the methods.

Optimization Strategy

A lot of influencer campaigns depend on influencers creating their content according to a calendar and then watching to see what happens. However, all other forms of digital marketing is optimized typically daily to increase the effectiveness of the campaign.

Influencer marketing can be improved as well, with everything from the content to post types to the way we target influencers and even their profiles changing as we change. What's the strategy of the agency's optimization?

Content rights

Brands are investing substantial resources in this type of branded content. Different agencies have various agreements with influencers regarding the rights that the brand gets to that content. In the best scenario the brand gets a lifetime license to reuse the content on any platform. Contact the agency to inquire about the rights that your brand can enjoy using the content.

Guaranteed Results

What results will the agency guarantee to their brand clients in the event of a dispute? Are they able to provide deliverables, such as the quality and quantity of influencers or content pieces which will be created? Do they promise more than that, such as the amount of traffic that will be directed to a particular website? What happens if they fail to fulfill their promises? What options are available to the company?

Although it's hard to ensure sales through the context of agency partnerships, influencer agencies are still able to guarantee specific results around views, engagements or even web traffic.

Summary

It's not easy to pick an agency since they all have the same sound. These eight factors will assist you in navigating the list and find the right subset to help the success of your brand.

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A business that is specialized in creating, executing, and managing advertising campaigns with social media influencers is referred to as an influencer marketing agency. The influencer marketing agencies support companies through the entire process of launching a campaign, identifying any unforeseen issues and implementing strategies to reach certain goals that brands can't accomplish on their own. Joe Sinkwitz is the founder and director of Intellifluence. This SAAS tool assists you to identify and pitch influential people for your business and converts reviews into sales.

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If there are any questions you may contact us using the information below.

Email: dbanarse@verizon.net

Address: 49 Academy Drive Wilmette, IL 60091

Phone: +1 (301) 833-4169

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This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

We do not collect information from visitors of our site.

or other details to help you with your experience.

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We collect information from you when you register on our site or enter information on our site.

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Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

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We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

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Users can visit our site anonymously.

Once this privacy policy is created, we will add a link to it on our home page or as a minimum on the first significant page after entering our website.

Our Privacy Policy link includes the word 'Privacy' and can be easily be found on the page specified above.

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We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It's also important to note that we allow third-party behavioral tracking

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When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

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In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email

• Within 1 business day

We will notify users via phone call

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We will notify the users via letter

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We will notify the users via in-site notification

• Within 1 business day

We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

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Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

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Phone: +1 (61 318-0600

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